New NFO: HDFC Non-Cyclical Consumer Fund

As a financial advisor, it is my duty to keep investors informed about the latest investment opportunities. Today, I will be sharing with you details about the newly launched HDFC Non-Cyclical Consumer Fund. 

In this article, I will provide you with valuable insights into this fund, highlighting its investment objectives, strategy, and potential benefits, enabling you to make informed investment decisions.

HDFC Non-Cyclical Consumer Fund


Objectives of the Fund:

The HDFC Non-Cyclical Consumer Fund is an open-ended equity scheme designed to generate capital appreciation by primarily investing in non-cyclical consumer goods and services companies. This fund aims to offer stability and resilience across market cycles, focusing on businesses that provide essential or non-discretionary products and services.

Investment Strategy:

To achieve its objectives, the HDFC Non-Cyclical Consumer Fund follows a bottom-up investment approach. The fund manager will conduct extensive research and analysis to identify companies with sustainable business models, strong competitive advantages, and long-term growth potential. By selecting stocks of non-cyclical consumer goods and services companies, the fund aims to deliver consistent returns to investors.

Why invest in this fund?

1. Diversification: The HDFC Non-Cyclical Consumer Fund presents an excellent opportunity for portfolio diversification. By investing in non-cyclical consumer goods and services companies, investors can expand their holdings beyond traditional sectors. This diversification strategy helps reduce overall risk and potential volatility associated with market fluctuations.

2. Stability and Resilience: Companies operating in the non-cyclical consumer goods and services sector tend to exhibit stability and resilience, even during economic downturns. These businesses offer products and services that are essential for everyday life, making them less susceptible to changes in consumer spending patterns. This aspect of the fund’s investment strategy can help investors achieve a level of stability within their portfolios.

3. Growth Potential: The non-cyclical consumer goods and services sector in India holds significant growth potential. Factors such as increasing urbanization, rising disposable incomes, and evolving consumer preferences contribute to this sector’s positive outlook. By investing in well-positioned companies within this sector, the HDFC Non-Cyclical Consumer Fund aims to capitalize on this growth potential, potentially delivering attractive returns for investors.

4. Expert Fund Management: The HDFC Non-Cyclical Consumer Fund benefits from the expertise and experience of HDFC Asset Management Company Limited. The fund is managed by a team of seasoned professionals who possess in-depth knowledge of the sector. Their track record of successfully managing various funds demonstrates their ability to deliver value to investors.


Below is the table depicting the performance of consumption funds:

My views:

  • I believe HDFC Non-Cyclical Consumer Fund presents an interesting investment opportunity for investors looking to diversify their existing portfolio. 
  • By diversifying your portfolio and aiming for stability and resilience, and capitalizing on the growth potential of the non-cyclical consumer goods and services sector, this fund offers investors the potential for consistent returns over the medium to long term.
  • An investor can invest in this fund which is having a time horizon of at least 5 years. 

However, I would advise investors to carefully evaluate their investment goals, risk appetite, and consult with their financial advisor before making any investment decisions.

Share this:

Leave a Comment